Marketing Quotes - Page 16

• If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

  Brian Tracy

  Book, Keys, People

  "Secrets of Success from Business Coach Brian Tracy". Interview with Deborah Jeanne Sergeant, homebusinessmag.com. December 7, 2015.

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• I didn't have to fit into a mold. You make the mold. People can smell a rat. If you're doing thing for marketing and for a record label, you're going to set yourself up to be called a phony. As long as it's true to you, you do it.

  Anthony Evans

  Smell, Long, People

  "A conversation with recording artist and The Voice contestant Anthony Evans". Interview with Chad Bonham, www.beliefnet.com.

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• Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

  Seth Godin

  Overcoming, Stories, Resistance

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• Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.

  Marcia Angell

  Names, Rights, Government

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• If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.

  George Pendle

  Giants, Consciousness, Internet

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• Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

  Jon Miller

  Powerful, Technology, Journey

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• Believe it or not, your company, and even the industry, is not the opportunity. You are. Your company and Network Marketing are simply the vehicles that allow you to express your own inherent opportunity.

  Randy Gage

  Believe, Opportunity, Vehicle

  Randy Gage (2001). “How to build a multi-level money machine: the science of network marketing”, p.273, Internet Profit Kit

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• Everyone is on Facebook and age is not a determinant of whether a reporter is using Twitter as part of their newsgathering and marketing. Some of the transition is about money at this point - hiring younger reporters is cheaper. Often these reporters are more digitally savvy. But there are plenty of 50-plus journalists employers can find now who are excited about technology, not threatened. It is no longer an either/or proposition.

  Tom Rosenstiel

  Technology, Age, Excited

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• Most of what I do is science fiction. Some of the things I do are fantasy. I don't like the labels, they're marketing tools, and I certainly don't worry about them when I'm writing. They are also inhibiting factors; you wind up not getting read by certain people, or not getting sold to certain people because they think they know what you write. You say science fiction and everybody thinks Star Wars or Star Trek.

  Octavia Butler

  Stars, War, Writing

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• If cryonics were a scam it would have far better marketing and be far more popular.

  Eliezer Yudkowsky

  Scams, Ifs

  Comment on reddit, www.reddit.com. November 29, 2008.

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• While the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing.

  JoAnn Ross

  Believe, Writing, Keys

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• I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.

  Bentley Little

  Jobs, Writing, Thinking

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• Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

  Herbert Schiller

  Expression, Example, Advertising

  "Living In The Number One Country". Book by Herbert Schiller, 2000.

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• There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

  Beth Comstock

  Worst Nightmares, Finance, Shotguns

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• Network marketing has come of age. It's undeniable that it has become a way to entrepreneurship and independence for millions of people

  Stephen Covey

  People, Independence, Age

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• At the heart of all sales and marketing is the ability to create demand even in the absence of logic.

  Jay Samit

  Heart, Demand, Logic

  Twitter post from Sep 09, 2015

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• I think the Obama Administration has done a lousy job marketing and selling and explaining this entire thing. And, as a result, all of these right-wing front organizations financed by the Koch brothers, are blanketing the airwaves with lies about Obamacare. And people are scared.

  Robert Reich

  Brother, Jobs, Lying

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• The theory of marketing is solid but the practice of marketing leaves much to be desired.

  Philip Kotler

  Practice, Theory

  Philip Kotler (2004). “Ten Deadly Marketing Sins: Signs and Solutions”, p.145, John Wiley & Sons

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• As Regis Mckenna once said, the best marketing is education

  Steve Jobs

  Said

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• Marketing only really works with word of mouth.

  Morgan Freeman

  Mouths, Word Of Mouth

  "Morgan Freeman on econophysics, Easy Reader, and The Shawshank Redemption". Interview with Will Harris, www.avclub.com. June 4, 2014.

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• Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

  Malcolm Gladwell

  Thinking, Ideas, People

  "Online Extra: Q&A with Malcolm Gladwell". Interview with Gerry Khermouch, www.bloomberg.com. July 30, 2001.

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• I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

  Malcolm Gladwell

  Thinking, Community, Messages

  "Online Extra: Q&A with Malcolm Gladwell". Interview with Gerry Khermouch, www.bloomberg.com. July 30, 2001.

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• Business and its logic of productivity have become the reference point in a society that thinks marketing every time it opens its mouth.

  Corinne Maier

  Business, Thinking, Mouths

  Corinne Maier (2007). “Bonjour Laziness: Why Hard Work Doesn't Pay”, p.34, Vintage

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• Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.

  Robert Greene

  Niche, Reaching, Scales

  Source: www.josephbushnell.com

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• Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning design, and global sales, marketing and manufacturing.

  Stephen Elop

  Successful, Winning, Awards

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