The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry, a marketing industry. In doing this, the audiences have lost touch with the aspects of film which were to be informative and educational and even spiritual.
It's easier to love a brand when the brand loves you back.
It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.
Advertising is just a symptom, a tactic. Marketing is about far more than that.
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
People do not buy goods and services. They buy relations, stories and magic.
To be truly effective at content marketing, we need to excel at promotion.
When I meet with the founders of a new company, my advice is almost always, ‘Do fewer things.’ It’s true of partnerships, marketing opportunities, anything that’s taking up your time. The vast majority of things are distractions, and very few really matter to your success.
Why is an accountant who knows the regulation and codes and takes advantage of tax loopholes that save you thousands of dollars each year good, But SEO's who take advantages of loopholes and flaws in Google's algorithm to bring you traffic that makes you thousands of dollars bad?
Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.
Every artist is a walking business. Your marketing tools are your headshots and your reel. That's what people see that's what your out there pushing trying to get a rep and that isn't easy.
Marketing, when done well, is about story telling.
You might think the word "homemade" is just a word we use as a marketing ploy. But what you don't realize is that the staff sleeps here at night. If your tablecloth is wrinkled, that's why.
He that makes use of another's fancy or necessity to sell ribbons or cloth dearer to him than to another man at the same time, cheats him.
Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas.
I am the world's worst salesman, therefore, I must make it easy for people to buy.
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
The normal Hollywood approach is to have a super-charged production company and then go to the studios for distribution and marketing.
After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
Successful social media marketing is not built on impressions. It is built on relationships
So I just always drew. But never took that as a career path. I ended up in the computer business, and found myself as the vice president of sales and marketing for a computer accessories company.
There's something exciting and incredibly liberating for an artist to finish something Friday night and the world hears it Friday night instead of eight months later after marketing people and all those assholes get involved.
Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.
It's certainly difficult to balance marketing a film and putting it out there to everybody with wanting to keep it fresh for the audience.
Spend at least 20-30% of your time marketing. You have to pay for this either way. Either you pay a gallery to do this for you , or you put your time and effort into it. Unless people see the great art you're making, they'll never buy it.
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