Marketing Quotes - Page 22

• I love all of these new products that are coming out, things like headphones with cute, catchy names. There is also so much going on with the marketing of fashion. And then, I still love the classic stuff, like great dresses and wonderful photography.

  Stephanie Seymour

  Cute, Photography, Fashion

  Source: www.interviewmagazine.com

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• Marketing is really theater. It's like staging a performance.

  John Sculley

  Theater, Staging, Performances

  John Sculley, John A. Byrne (1989). “Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future”

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• Money spent in complying with a regulation cannot be spent again on marketing or product research.

  Joel Miller

  Research, Regulation, Complying

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• I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.

  Drew Houston

  Book, Engineering, Important

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• True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

  Peter Drucker

  Reality, Doe, Needs

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• The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo.

  Bill Taylor

  Unique, Leader, Sticks

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• Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

  Seth Godin

  Smart, Communication, Organization

  Seth Godin (2008). “Tribes: We Need You to Lead Us”, p.30, Penguin

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• Well, that's the great thing about indie film, in general. If it's not subject to the constraints of too much pressure from the studio or marketing, and all of that, you get to actually present fuller characters and you get to have the dark side of the characters. That's usually what gets cut out.

  Ty Burrell

  Character, Cutting, Dark

  Source: collider.com

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• The good thing about the studio is that, when the movie comes out, they will put their marketing and their money behind it, which isn't necessarily true with indie movies, just by the nature of it being an independent film.

  Jamie Linden

  Independent, Film, Good Things

  Source: collider.com

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• I didn't have anything to do with selecting IFC. I don't have anything to do with distribution, or business, or marketing, but think it's a good choice by Graham, and perfect for London Boulevard. It gets the picture straight into a dialog with the public, and it doesn't set the sights too high. They're very hip at IFC, and they get the film. The cineplex hasn't done film any favors as an art form.

  William Monahan

  Art, Thinking, Sight

  Source: collider.com

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• The two-war strategy is just a marketing device to justify a high [military] budget.

  Merrill McPeak

  Military, War, Two

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• It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.

  Henry Rollins

  People, Records, Want

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• I'm not a big fan of overt marketing. I'd much rather just put things out there for people to see. I'm just putting it out there for people to see. If people think this is cool, I'm hoping they'll tell their friends.

  Patrick Rothfuss

  Thinking, People, Fans

  "Patrick Rothfuss Interview: The 2013 Fantasy Pin-Up Calendar". Interview with Shawn Speakman, www.unboundworlds.com. October 29, 2012.

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• People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

  Ronald M. Shaich

  People, Want, Cleaners

  "How Panera's CEO Keeps It Real". Interview with Candice Choi, www.inc.com. August 29, 2016.

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• If you're not spending 80 percent of your time marketing and selling, you are headed for trouble.

  Mark M. Ford

  Life, Motivational, Trouble

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• If great content is the hero, then banners are the villain.

  Michael Brenner

  Hero, Villain, Banner

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• Marketing of art is, and to my mind has always been, trendy. Unfortunately, that doesn't mean there is any real long-term value. As an artist I do what I like. As a collector I collect what I like.

  Oliver $

  Art, Real, Mean

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• I don't think of the marketplace as teen-oriented or teen-dominated. I think of it as dominated by high-concept, in marketing especially.

  Curtis Hanson

  Thinking, Marketplace, Concepts

  Source: www.avclub.com

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• Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it may lead to big opening grosses, a lot of pictures that are a little different and don't fit so neatly into either a niche market or a high-concept marketing approach can get lost in the shuffle. That's one unfortunate thing.

  Curtis Hanson

  Unfortunate Things, Different, May

  Source: www.avclub.com

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• The bigger problem still is that it determines in many ways what movies get made in the first place. Because as sources of finance are considering a project, they ask themselves, "Does this lend itself to a simplistic marketing approach which will guarantee a big opening weekend?" As a movie-goer, I think that's tragic, because when you look back at those movies that made us fall in love with movies in the first place, most of them were not high-concept, and most of them would not have "won their weekend."

  Curtis Hanson

  Falling In Love, Weekend, Thinking

  Source: www.avclub.com

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• I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.

  Toby Jones

  Important, Trying, Publicity

  "Toby Jones' Hitchcock Hang-Ups". Interview with Jarett Wieselman, www.etonline.com. October 24, 2012.

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• Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.

  John Kao

  Creativity, Mean, Atlanta

  Interview with Joel Kurtzman, www.strategy-business.com. October 1,1996.

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• In a large pharmaceutical company, where it's a big bet, you're going to need finance people to be involved in the decision-making because the investment can run into the hundreds of millions of dollars. You're going to have to run scenarios. You might even need agreement from the C.E.O. to make that type of decision. If it's an incremental, low-cost decision in a marketing-oriented company, it may be a very different set of stakeholders a lot further down in the organization.

  John Kao

  Running, Organization, Agreement

  Interview with Joel Kurtzman, www.strategy-business.com. October 1, 1996.

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• Consider our difficulties avoiding junk food and overspending. Such addictions were carefully planned-for by professional marketing teams.

  Robert J. Shiller

  Team, Addiction, Junk

  Source: www.psychologytoday.com

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• When I got old enough to date, I realized that Valentine's Day is just a commercial marketing scam to make men feel bad. So I let my boyfriends off the hook.

  Evangeline Lilly

  Valentine, Men, My Boyfriend

  Source: www.esquire.com

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