Marketing Quotes - Page 20

• I never think about genre when I work. I've written fantasy, science fiction, supernatural fiction, and am now working on a suspense novel. Genres are mostly useful as a marketing tool, and to help booksellers known where to shelve a book.

  Elizabeth Hand

  Book, Thinking, Suspense Novels

  On "Mortal Love" at HarperCollins, 2004.

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• To be truly effective at content marketing, we need to excel at promotion.

  Kieran Flanagan

  Needs, Promotion, Content Marketing

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• Economic theory is the most prestigious subject of instruction and study. Agricultural economics, labor economics and marketing are lower caste fields of study.

  John Kenneth Galbraith

  Fields, Study, Economic

  John Kenneth Galbraith (2015). “The New Industrial State”, p.154, Princeton University Press

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• There's something exciting and incredibly liberating for an artist to finish something Friday night and the world hears it Friday night instead of eight months later after marketing people and all those assholes get involved.

  Trent Reznor

  Friday, Artist, Night

  "Trent Reznor and David Fincher". Interview with Ryan Dombal, pitchfork.com. September 27, 2010.

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• Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.

  Mike Moran

  Safe Haven, Google, Trying

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• Sun Microsystems had the right people to make Java into a first-class language, and I believe it was the Sun marketing people who rushed the thing out before it should have gotten out.

  Alan Kay

  Believe, Should Have, Class

  Interview with Stuart Feldman, queue.acm.org. December 27, 2004.

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• Making movies has not only been an incredibly collaborative process but there's three big parts: pre-production, shooting itself and then post-production, which leads into marketing. And if you're passionate about the movie and you believe in it, and it would make sense that you are having done it, then you want to get out and promote it. It makes it a lot easier when the film is good and people are enjoying it.

  Dwayne Johnson

  Believe, People, Passionate

  "Dwayne Johnson Talks Race to Witch Mountain". Interview with Brian Gallagher, movieweb.com. August 4, 2009.

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• Develop a mailing list... anyone who comes through your studio or meets you at art shows or anywhere. It's the power of permission-based marketing. Email your latest work to the list, every month.

  Cory Trepanier

  Art, Email, Months

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• Successful social media marketing is not built on impressions. It is built on relationships

  Kim Garst

  Successful, Media, Social

  Kim Garst (2015). “Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media”, p.10, Morgan James Publishing

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• People used to make records, as in the record of an event, the event of people playing music in a room, and now everything's cross-marketing, its about sunglasses and shoes, or guns and drugs that you choose.

  Ani DiFranco

  Gun, Shoes, People

  "Song: "Fuel"". 1998.

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• If success in selling is my primary interest, I am not primarily a writer, but a salesperson. If I teach success in selling as the writer's primary objective, I am not teaching writing; I'm teaching, or pretending to teach, the production and marketing of a commodity.

  Ursula K. Le Guin

  Teaching, Writing, Commodity

  Ursula K. Le Guin (2004). “The Wave in the Mind: Talks and Essays on the Writer, the Reader, and the Imagination”, p.253, Shambhala Publications

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• In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.

  Donald A. Norman

  Home, Office, Desire

  "The Design of Everyday Things". Book by Don Norman, ch. 7, p. 216, 1988.

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• The technological landscape of the present day has enfranchised its own electorates - the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software.

  J. G. Ballard

  Anxiety, News, Boots

  "A User's Guide to the Millennium". Book by J. G. Ballard, 1996.

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• Marketing is essentially about feeding the poop back to diners fast enough to make them think they're still getting real food.

  Douglas Coupland

  Real, Thinking, Poop

  1991 Generation X,'Quit Your Job'.

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• I tend to be pretty efficient with my time. I work on a novel for four to five hours a day, and then the rest of my day is spent doing other things, whether it's spending time with my family, or going through and making notes on the script, or working on the marketing. It's just a matter of scheduling.

  Nicholas Sparks

  Four, Matter, Scripts

  Source: collider.com

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• I think the celebrity author trend reflects, at least in part, the growing influence of marketing departments at publishing companies. The emphasis becomes on the easy sell, as opposed to finding the best quality and writing and illustrating. There are exceptions (I like John Lithgow's stuff, for example), but a lot of it is putrid, and the best of it is often ghostwritten. Save the ink. Save the trees. Save our brain cells.

  Jabari Asim

  Writing, Thinking, Cells

  "Book World Live: Kid's Books". Online dicuss, www.washingtonpost.com. December 13, 2005.

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• Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve their need for the power process.

  Theodore Kaczynski

  People, Technique, Doe

  The Unabomber, Theodore Kaczynski (2005). “The Unabomber Manifesto: Industrial Society and Its Future”, p.35, Filiquarian Publishing, LLC.

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• Most of what I do is science fiction. Some of the things I do are fantasy. I don't like the labels, they're marketing tools, and I certainly don't worry about them when I'm writing. They are also inhibiting factors; you wind up not getting read by certain people, or not getting sold to certain people because they think they know what you write. You say science fiction and everybody thinks Star Wars or Star Trek.

  Octavia Butler

  Stars, War, Writing

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• By and large, the making of serious, thoughtful and occasionally valuable art has become a lonely persuasion, while the marketing of art has become a boutique operation, manipulated by fashion, self-serving art scholars and the vagaries of the auction block.

  Abe Ajay

  Fashion, Lonely, Art

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• If cryonics were a scam it would have far better marketing and be far more popular.

  Eliezer Yudkowsky

  Scams, Ifs

  Comment on reddit, www.reddit.com. November 29, 2008.

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• The "cumulative effects" of unbridled commercialism, however difficult to assess, constitute one key to the impact of growing up in the core of the world's marketing system. Minimally, it suggests unpreparedness for, and lack of interest in, the world that exists outside the shopping mall.

  Herbert Schiller

  Growing Up, Impact, Keys

  "Living In The Number One Country". Book by Herbert Schiller, 2000.

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• I think the Obama Administration has done a lousy job marketing and selling and explaining this entire thing. And, as a result, all of these right-wing front organizations financed by the Koch brothers, are blanketing the airwaves with lies about Obamacare. And people are scared.

  Robert Reich

  Brother, Jobs, Lying

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• Network marketing has come of age. It's undeniable that it has become a way to entrepreneurship and independence for millions of people

  Stephen Covey

  People, Independence, Age

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• I am stuck in the dream of an album that sells well not because of marketing, but because people like the songs.

  Steven Morrissey

  Dream, Song, People

  Source: pitchfork.com

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• Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

  John Sculley

  Jobs, Apples, Important

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