Marketing Quotes - Page 23

• I think somebody's marketing a thing that Hoovers up your Twitter and it will continue tweeting for you after you're dead. I have no idea whether they saw "Be Right Back" or not.

  Charlie Brooker

  Thinking, Ideas, Saws

  Source: www.motherjones.com

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• At Lacoste, I learned how to drive in a very conservative environment. I had to learn how to do politics, how to talk, how to explain, and how to communicate a vision, and the necessary link between marketing and creative teams. Also, very important, the shop experience, which was actually very frustrating at Lacoste.

  Christophe Lemaire

  Team, Creative, Vision

  "The Beauty in the Basics". Interview with Natalia Barr, www.interviewmagazine.com. October 28, 2016.

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• If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small theaters. You know, to me it's like a church for music. You can sit down and really give yourself to the performance and be comfortable with good surroundings and a clean, quiet atmosphere.

  Terry Bozzio

  Brother, Thinking, Giving

  Source: beintheloopchicago.com

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• Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

  Paula Scher

  Evil, Doe, Use

  Source: es.scribd.com

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• Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

  Paula Scher

  Dumb, Enough, Said

  Source: es.scribd.com

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• I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."

  Paula Scher

  Thinking, Apples, Ipods

  Source: es.scribd.com

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• There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.

  Kat Von D

  Art, Makeup, Creative

  Source: www.cosmopolitan.com

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• I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.

  Reggie Watts

  Talking, Design, Promise

  Source: www.avclub.com

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• Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

  Martin Lindstrom

  Thinking, Talking, Legos

  Source: bobmorris.biz

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• Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

  Martin Lindstrom

  Two, Able, Way

  Source: bobmorris.biz

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• At the end of the day, how many ads did it take to convince you to use Facebook or Twitter? It wasn't marketing or advertising that convinced you to use these services. It was their value.

  Alexis Ohanian

  The End Of The Day, Use, Advertising

  Source: www.fool.com

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• [DJ Ill Will] already knew I had the music talent prior to meeting him in person, I guess when he met me face to face he saw the potential on a marketing level and believed in the music I could create to back it up so we teamed up and the rest is history.

  Kid Ink

  Ill Will, Levels, Faces

  Source: www.hotnewhiphop.com

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• I'm a big believer in free speech. Common Sense's motto is sanity, not censorship. But I'm over the age of 18, and we can handle that, and you can, too. But I don't want that game marketed to an 11-year-old or a 12-year-old, and that's what's happened. And so there are extraordinary changes that should happen, first of all voluntarily by the industry, and, second, that kind of marketing and sales practice can be regulated by the Federal Trade Commission.

  Jim Steyer

  Common Sense, Age, Kind

  Source: www.pbs.org

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• Much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum. To oppose them, to suggest that one category excludes the other, always feels bogus to me. The great Leonard Michaels line is "I wanted proximity to darkness, strangeness"? That's what I'd say I want from a book, regardless of where it falls on the fantastical spectrum - that suspense connected to a particular human character, rather than just some mechanized plot.

  Karen Russell

  Fall, Book, Character

  Source: www.guernicamag.com

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• It wasn't an architect who did this, but if it had been an architect, it would have been a good day's work: there was a marketing person who convinced Walmart that their products sold better in daylight than electric light. It would have been interesting if an architect had deliberately designed this change with all its spatial consequences in mind, thinking about how the change would multiply across all the square footage of all the roofs of all the Walmarts in the world. It would have been a beautiful trick - a physical, practical, political pleasure.

  Keller Easterling

  Beautiful, Good Day, Thinking

  Source: www.guernicamag.com

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• When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.

  Simon Spurr

  Advertising, Vehicle, Audience

  Source: www.interviewmagazine.com

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• I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

  Vanessa Grigoriadis

  Focus, Culture, Youth

  Source: www.guernicamag.com

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• Publishing a book is a great thing, and I'm grateful, but it's also a horrible, exposing thing. Once you've published a book, you never write quite as freely again. You're aware, from that point onward, of the kinds of things critics might say about it. You're aware of the kinds of things your publishers might like and dislike about it. You're half-aware of marketing strategies - of all the stuff around the book. Whereas with your very first piece of fiction, if you're lucky, those things barely occur to you at all.

  Nick Laird

  Grateful, Book, Writing

  Source: www.guernicamag.com

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• We now live in an era of the permanent campaign - all marketing and messaging all the time. We clearly live in an era where the "truth" doesn't matter much - people tell lies about things ranging from the likelihood of "death panels" to the effects of the stimulus on saving this economy from a true calamity. In such a context, Obama himself needs to be "selling" all the time, as does his team, and also be more forceful in advocating their views. He needs to project that he and his ideas will win. And I don't think he has yet done that.

  Jeffrey Pfeffer

  Lying, Team, Winning

  Source: bobmorris.biz

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• A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.

  Marty Neumeier

  Thinking, Discipline, Perception

  Source: bobmorris.biz

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• I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

  Marty Neumeier

  People, Belief, Advertising

  Interview with Bob Morris, bobmorris.biz. September 27, 2011.

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• One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.

  Raj Patel

  Country, People, World

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• India has the largest number of hungry people. Yet it's an outcome of precisely the same mechanism. It's the control of agriculture that drives down the price it paid for food that it buys from farmers, who are the poorest people. Then you're paying very little for food. You're underpaying the poorest people in any society. Then they're marketing to us the things that are most profitable to them. And those are the things that are packaged and processed and what-have-you. That means you have the simple thing of the explosion of obesity and hunger as a result of capitalism in our food system.

  Raj Patel

  Mean, Simple, People

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• Marketing does have a lot to do with the success of a film. But even more so, and especially since home video, I've learned that a movie has a life of its own. A movie goes out there, and it exists, and it continues. I'm always fascinated by what movie people bring up when they approach me.

  John Landis

  Home, People, Film

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• The food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.

  Anna Lappe

  Children, School, Kids

  "Anna Lappé Is Ready to Bust the Food Industry’s Biggest Myths". Interview With Tom Philpott, www.motherjones.com. October 2, 2013.

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