Marketing Quotes - Page 27

• For one thing, there's an essential human factor in every business endeavor. It doesn't matter if you have a perfect product, production plan and marketing pitch; you'll still need the right people to lead and implement those plans.

  Bill Gates

  People, Perfect, Essentials

  Source: time.com

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• For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that could attain the standards of dependability for which Rolex is famous, I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.

  Hans Wilsdorf

  Years, Ideas, Agents

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• Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

  Nir Eyal

  Links, Emotion, Habit

  Nir Eyal (2014). “Hooked: How to Build Habit-Forming Products”, p.6, Penguin

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• All you need is the best product in the world, the most efficient production in the world and global marketing.

  Akio Morita

  Needs, World, Efficient

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• Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

  Seth Godin

  Mean, Lines, Driving

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• What businesses really need is to build connections that last, connections that transcend a single product or marketing campaign, connections that span an extended period.

  Kim Garst

  Connections, Needs, Campaigns

  Kim Garst (2015). “Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media”, p.9, Morgan James Publishing

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• What does the world need that you can provide?”
Express your social mission, whether it’s cause marketing, volunteering, culture, environmental initiatives, sustainable products, or corporate philanthropy
Start before scale: make a commitment, take small steps and then scale when you’re ready
Internalize and share your social mission
Be unfailingly transparent – “If you’re not scared by what you’re saying, you’re not sharing enough

  Jeffrey Hollender

  Commitment, Volunteer, Environmental

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• I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

  Colin Powell

  People, World, Way

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• The music that I make is pretty sincere; it's from my heart and I love it, and what just happened is more people have started to connect with my heart, and I haven't followed some kind of marketing scheme.

  Esperanza Spalding

  Heart, People, Kind

  "Esperanza Spalding: Grammy Award 2011 Winner For Best New Artist", www.huffingtonpost.com. February 14, 2011.

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• Unless your aim is to deceive, there's not a meaningful distinction between memoir and fiction. They're marketing categories.

  Emily Gould

  Meaningful, Fiction, Deceiving

  Source: www.interviewmagazine.com

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• Content marketing is weaponized storytelling.

  Chris Brogan

  Storytelling, Content Marketing

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• I think that genre distinctions basically boil down to marketing categories, which are outdated. Any time people have an argument about them, they're arguing about something that doesn't exist in any meaningful way that has to do with style or substance or actual content of books.

  Emily Gould

  Meaningful, Book, Thinking

  Source: www.interviewmagazine.com

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• What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.

  Michael Moss

  Years, People, Effort

  "Just How Addictive Is Your Junk Food?" by Eric Vilas-Boas, www.esquire.com. February 20, 2013.

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• Skateboarding, like graffiti, will never be tamed. No matter how much they monetize it, no matter how big it gets, no matter how many companies are putting millions and millions of dollars into marketing it, it's always going to be some Mexican kid on a corner in Echo Park that changes the rules of the game.

  Jeffrey Deitch

  Kids, Echoes, Games

  Source: www.interviewmagazine.com

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• Marketing and press kicks up dust. It gets in your eye, and then you’re not focusing on the product.

  Jan Koum

  Eye, Dust, Kicks

  "Whatsapp's co-founder on how the app became a phenomenon" by Cade Metz, www.wired.com. October 26, 2015.

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• Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

  Seth Godin

  Art, Creating, Interesting

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• The CMO is expected to spend more on technology than the CIO by 2017.

  Marc Benioff

  Technology, Cio, Expected

  "Salesforce.com Signs Definitive Agreement to Acquire ExactTarget". www.salesforce.com. 2013.

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• We share a culture focused on our clients.

  Maurice Levy

  Culture, Clients, Share

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• We at Google have made tremendous advances in understanding language. Our knowledge graph has been fundamental to that. The new algorithm that we launched today called Hummingbird has been a great leap forward.

  Amit Singhal

  Understanding, Google, Algorithms

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• Not only because the product wasn't a great product, but remember it took us five or six years to ship it. Then we had to sort of fix it. That was what I might call Windows 7.

  Steve Ballmer

  Years, Might, Ships

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• There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

  Akio Morita

  Creativity, Technology, Self

  "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 163), 1986.

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• Brands need to take the phrase 'acting like a publisher literally.

  Dietrich Mateschitz

  Acting, Needs, Phrases

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• Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

  Martin Lindstrom

  Communication, Media, Generations

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• People will come to your site because you have good compelling content. You need to hit it from all angles: blog posts, articles, graphs, data, infographics, interactive content - even short pictures when you Tweet.

  Chris Bennett

  Data, People, Needs

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• Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.

  Chris Bennett

  Heart, Effort, Google

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