Marketing Quotes - Page 27

• Design is all about relationships. Unfortunately, many designers don’t fully appreciate this. Some of the best design work I’ve ever done was drinking coffee or beers with engineers, marketing people, and business development hustlers. And I wholeheartedly mean design work.

  Daniel Burka

  Drinking, Coffee, Mean

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• Marketing and press kicks up dust. It gets in your eye, and then you’re not focusing on the product.

  Jan Koum

  Eye, Dust, Kicks

  "Whatsapp's co-founder on how the app became a phenomenon" by Cade Metz, www.wired.com. October 26, 2015.

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• Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

  Seth Godin

  Art, Creating, Interesting

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• People will come to your site because you have good compelling content. You need to hit it from all angles: blog posts, articles, graphs, data, infographics, interactive content - even short pictures when you Tweet.

  Chris Bennett

  Data, People, Needs

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• Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.

  Chris Bennett

  Heart, Effort, Google

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• Everything you do has to drive content, and the rest takes care of itself.

  Chris Bennett

  Care, Take Care, Seo

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• The future of marketing is leadership

  Seth Godin

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• NCL ... stands to achieve greater success under the Carnival Corp. umbrella, which will provide NCL with economies of scale, greater access to capital, marketing and operating expertise and stronger credibility in the leisure and vacation industry.

  Micky Arison

  Vacation, Stronger, Leisure

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• What does the world need that you can provide?”
Express your social mission, whether it’s cause marketing, volunteering, culture, environmental initiatives, sustainable products, or corporate philanthropy
Start before scale: make a commitment, take small steps and then scale when you’re ready
Internalize and share your social mission
Be unfailingly transparent – “If you’re not scared by what you’re saying, you’re not sharing enough

  Jeffrey Hollender

  Commitment, Volunteer, Environmental

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• Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth, brand loyalty in beer makes no more sense than 'vegetable loyalty' in food. Can you imagine it? “No thanks, I'll pass on the mashed potatoes, carrots, bread and roast beef. Me, I'm strictly a broccoli man.'

  Stephen Beaumont

  Loyalty, Beer, Men

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• If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

  Jay Conrad Levinson

  Believe, Odds, Way

  Jay Conrad Levinson, Seth Godin (1994). “The Guerrilla Marketing Handbook”, p.5, Houghton Mifflin Harcourt

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• Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

  Jay Conrad Levinson

  Clueless, Complicated World, People

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• The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.

  Jay Conrad Levinson

  Offering, Benefits, Obsessed

  Jay Conrad Levinson, Seth Godin (1994). “The Guerrilla Marketing Handbook”, p.4, Houghton Mifflin Harcourt

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• Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

  Jay Conrad Levinson

  Mean, Opportunity, Doe

  Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.3, Houghton Mifflin Harcourt

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• When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.

  Jay Conrad Levinson

  Opportunity, Views, Goal

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• Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

  Jay Conrad Levinson

  Groups, Messages, Individual

  Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.8, Houghton Mifflin Harcourt

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• Book marketing is like opening doors for your readers to find you, not a stick you hit them with.

  Heather Hart

  Book, Doors, Sticks

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• If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.

  Neil Patel

  Effort, Trying, Traffic

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• By its very nature and design, Network Marketing is a strikingly Fair, Democratic, Socially Responsible system of generating wealth.

  Robert Kiyosaki

  Design, Wealth, Responsible

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• There are only two things in a business that make money - innovation and marketing, everything else is cost.

  Peter Drucker

  Two, Innovation, Cost

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• Social Media brands faster than any other existing Marketing plan and for much cheaper!

  Germany Kent

  Media, Social, Faster

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• Marketing is becoming a battle based on information than on sales power.

  Philip Kotler

  Battle, Information, Becoming

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• Text is the gateway drug to real time marketing.

  Jay Baer

  Real, Drug, Social Media

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• True advocacy is born from culture, not technology or marketing.

  Jay Baer

  Technology, Culture, Social Media

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• In my experience, the skill of success breaks down into three things. The skill of marketing. The skill of sales. And the skill of leadership.

  Michael Ellsberg

  Skills, Three, Breaking Down

  Michael Ellsberg (2011). “The Education of Millionaires: Everything You Won't Learn in College About How to Be Successful”, p.117, Penguin

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