We want to be the first in the field and Rolex should be seen as the one and only-the best.
It is not with low prices-but on the contrary-it is with improved quality we cannot only hold the market, but improve it.
My personal opinion...is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right.
For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that could attain the standards of dependability for which Rolex is famous, I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.
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Edmund Hillary Mountaineer
