Marketing Quotes - Page 30

• Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.

  David Weinberger

  Thinking, Talking, Opposites

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• Gay is a subculture, a slur, a set of gestures, a slang, a look, a posture, a parade, a rainbow flag, a film genre, a taste in music, a hairstyle, a marketing demographic, a bumper sticker, a political agenda and philosophical viewpoint. Gay is a pre-packaged, superficial persona-a lifestyle. It's a sexual identity that has almost nothing to do with sexuality.

  Jack Donovan

  Philosophical, Gay, Rainbow

  "Anrophilia: A Manifesto: Rejecting the Gay Identity, Reclaiming Masculinity". Book by Jack Donovan, 2006.

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• B2B does not mean boring marketing.

  Beth Comstock

  Mean, Doe, Boring

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• Marketing is about innovation.

  Beth Comstock

  Innovation

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• Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

  Dan Ariely

  Real, Information, Pleasure

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• Five Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.

  Dan Poynter

  Thought Provoking, Advice, Minutes

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• A network marketing business is the perfect business for people who like helping other people.

  Robert Kiyosaki

  Helping Others, People, Perfect

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• The art of automobile design has progressed, until today it is regarded as one of the most important factors in the marketing of the automobile.

  Harley Earl

  Art, Design, Important

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• I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.

  Raekwon

  Tools, Might, Wells

  "Question in the Form of an Answer: An Interview with Chef Raekwon". Interview with Jeff Weiss, www.laweekly.com. November 21, 2008.

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• I talk to bankers, distributors, marketing people. I used to sit at home in my tracksuit bottoms, and the real excitement of my day would be going out to get a copy of Private Eye and a latte.

  Rachel Johnson

  Real, Eye, Home

  "Rachel Johnson: 'I have a duty not to be boring'". Interview With Emine Saner, www.theguardian.com. April 26, 2010.

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• Design is all about relationships. Unfortunately, many designers don’t fully appreciate this. Some of the best design work I’ve ever done was drinking coffee or beers with engineers, marketing people, and business development hustlers. And I wholeheartedly mean design work.

  Daniel Burka

  Drinking, Coffee, Mean

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• Marketing and press kicks up dust. It gets in your eye, and then you’re not focusing on the product.

  Jan Koum

  Eye, Dust, Kicks

  "Whatsapp's co-founder on how the app became a phenomenon" by Cade Metz, www.wired.com. October 26, 2015.

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• Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

  Seth Godin

  Art, Creating, Interesting

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• People will come to your site because you have good compelling content. You need to hit it from all angles: blog posts, articles, graphs, data, infographics, interactive content - even short pictures when you Tweet.

  Chris Bennett

  Data, People, Needs

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• Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.

  Chris Bennett

  Heart, Effort, Google

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• Everything you do has to drive content, and the rest takes care of itself.

  Chris Bennett

  Care, Take Care, Seo

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• The future of marketing is leadership

  Seth Godin

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• NCL ... stands to achieve greater success under the Carnival Corp. umbrella, which will provide NCL with economies of scale, greater access to capital, marketing and operating expertise and stronger credibility in the leisure and vacation industry.

  Micky Arison

  Vacation, Stronger, Leisure

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• What does the world need that you can provide?”
Express your social mission, whether it’s cause marketing, volunteering, culture, environmental initiatives, sustainable products, or corporate philanthropy
Start before scale: make a commitment, take small steps and then scale when you’re ready
Internalize and share your social mission
Be unfailingly transparent – “If you’re not scared by what you’re saying, you’re not sharing enough

  Jeffrey Hollender

  Commitment, Volunteer, Environmental

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• Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth, brand loyalty in beer makes no more sense than 'vegetable loyalty' in food. Can you imagine it? “No thanks, I'll pass on the mashed potatoes, carrots, bread and roast beef. Me, I'm strictly a broccoli man.'

  Stephen Beaumont

  Loyalty, Beer, Men

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• If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

  Jay Conrad Levinson

  Believe, Odds, Way

  Jay Conrad Levinson, Seth Godin (1994). “The Guerrilla Marketing Handbook”, p.5, Houghton Mifflin Harcourt

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• Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

  Jay Conrad Levinson

  Clueless, Complicated World, People

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• The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.

  Jay Conrad Levinson

  Offering, Benefits, Obsessed

  Jay Conrad Levinson, Seth Godin (1994). “The Guerrilla Marketing Handbook”, p.4, Houghton Mifflin Harcourt

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• Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

  Jay Conrad Levinson

  Mean, Opportunity, Doe

  Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.3, Houghton Mifflin Harcourt

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• When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.

  Jay Conrad Levinson

  Opportunity, Views, Goal

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