Marketing Quotes - Page 26

• Clean coal represents a breakthrough in the marketing of coal, but not in the science of burning coal.

  Van Jones

  Coal, Burning, Clean

  Van Jones (2009). “The Green Collar Economy: How One Solution Can Fix Our Two Biggest Problems”, p.12, Harper Collins

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• The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.

  Jay Conrad Levinson

  Offering, Benefits, Obsessed

  Jay Conrad Levinson, Seth Godin (1994). “The Guerrilla Marketing Handbook”, p.4, Houghton Mifflin Harcourt

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• Know what your customers want most and what your company does best. Focus on where those two meet.

  Kevin Stirtz

  Inspirational, Loyalty, Loyal Customers

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• When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.

  Jay Conrad Levinson

  Opportunity, Views, Goal

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• Smart phones are re-inventing the connections between companies and their customers.

  Rich Miner

  Smart, Phones, Connections

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• Your organization is becoming hyperlinked. Whether you like it or not. It's bottom-up; it's impossible.

  David Weinberger

  Organization, Becoming, Impossible

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• Book marketing is like opening doors for your readers to find you, not a stick you hit them with.

  Heather Hart

  Book, Doors, Sticks

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• Just because a man is dressed in a clean white robe does not mean his heart and hands are clean. Any man who neglects his conscience is a dangerous animal. Never judge a man by his image. Images can be bought or produced by any Hollywood producer, marketing team or fleet of stylists. Even kids know how to wear amazing costumes for Halloween. Always judge a man by the coloring of his heart and only his heart. Truth can be found in his record of actions, not intentions.

  Suzy Kassem

  Halloween, Team, Mean

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• Writing a book is like sliding down a rainbow! Marketing it is like trudging through a field of chewed bubblegum on a hot, sticky day.

  Betty Dravis

  Book, Writing, Rainbow

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• Apple should pull the plug on the iPhone... What Apple risks here is its reputation as a hot company that can do no wrong. If it's smart it will call the iPhone a 'reference design' and pass it to some suckers to build with someone else's marketing budget. Then it can wash its hands of any marketplace failures... Otherwise I'd advise people to cover their eyes. You are not going to like what you'll see.

  John C. Dvorak

  Smart, Eye, Apples

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• The marketing of homosexuality has an agenda, and that is to repopulate their population by recruiting the children of homosexuals.

  Gordon Klingenschmitt

  Children, Insane, Population

  "Gordon Klingenschmitt, Former Navy Chaplain, Slams Obama’s Gay Marriage Stance", www.huffingtonpost.com. May 18, 2012.

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• Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.

  Marc Benioff

  Media, Voice, Important

  "On the Record: Marc Benioff". San Francisco Chronicle Interview, www.sfgate.com. October 8, 2006.

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• The CMO is expected to spend more on technology than the CIO by 2017.

  Marc Benioff

  Technology, Cio, Expected

  "Salesforce.com Signs Definitive Agreement to Acquire ExactTarget". www.salesforce.com. 2013.

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• It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.

  Martin Sorrell

  Structure, Premium, Ceo

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• We share a culture focused on our clients.

  Maurice Levy

  Culture, Clients, Share

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• We at Google have made tremendous advances in understanding language. Our knowledge graph has been fundamental to that. The new algorithm that we launched today called Hummingbird has been a great leap forward.

  Amit Singhal

  Understanding, Google, Algorithms

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• Not only because the product wasn't a great product, but remember it took us five or six years to ship it. Then we had to sort of fix it. That was what I might call Windows 7.

  Steve Ballmer

  Years, Might, Ships

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• There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

  Akio Morita

  Creativity, Technology, Self

  "Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 163), 1986.

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• In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.

  David Chipperfield

  Mean, Europe, Culture

  "David Chipperfield: perfect harmony" by Jonathan Glancey, www.theguardian.com. February 3, 2010.

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• People and organizations don't grow much without delegation and completed staff work because they are confined to the capacities of the boss and reflect both personal strengths and weaknesses

  Stephen Covey

  Life, Success, Business

  Stephen R. Covey (1992). “Principle Centered Leadership”, p.237, Simon and Schuster

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• You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect is to lessen the gamble, but in fact you destroy a writer's confidence and creativity once so many people are invited into the tent.

  James L. Brooks

  Baby, Creativity, Hollywood Films

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• Content Marketing is all the Marketing that's left.

  Seth Godin

  Content Marketing, Marketers, Left

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• Brands need to take the phrase 'acting like a publisher literally.

  Dietrich Mateschitz

  Acting, Needs, Phrases

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• Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

  Martin Lindstrom

  Communication, Media, Generations

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• I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

  Colin Powell

  People, World, Way

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