Marketing Quotes - Page 28

• Today they have to be three-dimensional. Technology's changed, the communication, the marketing and advertising community supports beautiful girls that can be articulate and smart. And also Anna Wintour doesn't want to sit next to some girl who can't say two words.

  Michael Flutie

  Beautiful, Girl, Smart

  Source: www.glamour.com

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• Marketing just got hard.

  Gary Vaynerchuk

  Hard

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• Content marketing is weaponized storytelling.

  Chris Brogan

  Storytelling, Content Marketing

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• Mass marketing means appealing to the masses which means appealing to the average.

  Seth Godin

  Mean, Average, Mass

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• If you cannot sell, you cannot be an entrepreneur. If you cannot sell, you cannot raise money. if the thought of sales terrifies you, get a job at a dept. store and start there. Or get a job with a company like Xerox that requires that you go around to businesses and knock on doors. As your courage increases, you may want to try a company in network marketing or direct sales that is willing to train you.

  Robert Kiyosaki

  Jobs, Doors, Entrepreneur

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• Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

  Philip Kotler

  Art, Creating, Knowing

  "Internet and Business, 2001-2002". Book by Robert W. Price, 2001.

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• We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

  Ben Cohen

  Healthy, Trying, World

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• Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

  Jay Conrad Levinson

  Clueless, Complicated World, People

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• Musicians exist independent of any of the marketing terms or the categorization.

  Dwight Yoakam

  Independent, Musician, Categorization

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• We weren’t trying to strike it rich with Firefox. It’s open source and it’s free. We weren’t trying to take over the world; we had kind of modest goals, and it was OK if it failed. We were a lot freer to make risky decisions. If you can afford to do things that way, it’s just so much better. You’re not thinking about venture capitalists or marketing or sales. Just product and users, all day every day.

  Blake Ross

  Thinking, Goal, Decision

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• Sales and marketing need to be joined at the hip, and aligned around the customer.

  Donal Daly

  Needs, Hips, Customers

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• February days are a marketing gimmick; love happens every day.

  Randeep Hooda

  Gimmicks, February, Happens

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• Marketing should focus on market creation, not market sharing

  Regis McKenna

  Focus, Creation, Should

  Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

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• The best marketing is education.

  Regis McKenna

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• In the marketing society, we seek fulfillment but settle for abundance. Prisoners of plenty, we have the freedom to consume instead of our freedom to find our place in the world.

  Clive Hamilton

  World, Abundance, Settling

  Clive Hamilton (2004). “Growth Fetish”

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• Mr. Bush has squandered the hard-built paternity of 40 years. But so has the party, and so have its leaders. If they had pushed away for serious reasons, they could have separated the party's fortunes from the president's. This would have left a painfully broken party, but they wouldn't be left with a ruined brand,- as they all say, speaking the language of marketing. And they speak that language because they are marketers, not thinkers. Not serious about policy. Not serious about ideas. And not serious about leadership, only followership.

  Peggy Noonan

  Party, Years, Ideas

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• If you want to make better theory, you've got to use the best that's available and look through the lens of another discipline to see if you can uncover more anomalies. By looking at the phenomena of failure from the perspective of sales, marketing, finance, general management, and the equity markets, I was able to see things that Rebecca [Henderson] hadn't.

  Clayton Christensen

  Perspective, Discipline, Want

  Source: www.strategy-business.com

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• It's a different thing when you go into a studio and you record with the intent of going somewhere and you're marketing yourself for that direction.

  Ben E. King

  Records, Different, Studios

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• B2B does not mean boring marketing.

  Beth Comstock

  Mean, Doe, Boring

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• Marketing is about innovation.

  Beth Comstock

  Innovation

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• Five Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.

  Dan Poynter

  Thought Provoking, Advice, Minutes

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• A network marketing business is the perfect business for people who like helping other people.

  Robert Kiyosaki

  Helping Others, People, Perfect

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• The art of automobile design has progressed, until today it is regarded as one of the most important factors in the marketing of the automobile.

  Harley Earl

  Art, Design, Important

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• I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.

  Raekwon

  Tools, Might, Wells

  "Question in the Form of an Answer: An Interview with Chef Raekwon". Interview with Jeff Weiss, www.laweekly.com. November 21, 2008.

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• I talk to bankers, distributors, marketing people. I used to sit at home in my tracksuit bottoms, and the real excitement of my day would be going out to get a copy of Private Eye and a latte.

  Rachel Johnson

  Real, Eye, Home

  "Rachel Johnson: 'I have a duty not to be boring'". Interview With Emine Saner, www.theguardian.com. April 26, 2010.

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