Marketing Quotes - Page 21

• The "cumulative effects" of unbridled commercialism, however difficult to assess, constitute one key to the impact of growing up in the core of the world's marketing system. Minimally, it suggests unpreparedness for, and lack of interest in, the world that exists outside the shopping mall.

  Herbert Schiller

  Growing Up, Impact, Keys

  "Living In The Number One Country". Book by Herbert Schiller, 2000.

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• Tax cuts create more jobs and this is something we as Republicans have to do a better job of marketing.

  Pete Sessions

  Jobs, Cutting, Republican

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• Network marketing has come of age. It's undeniable that it has become a way to entrepreneurship and independence for millions of people

  Stephen Covey

  People, Independence, Age

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• Even the most careful and expensive marketing plans cannot sell people a book they don't want to read.

  Michael Korda

  Book, Writing, People

  Michael Korda (1999). “Another Life: A Memoir of Other People”, Random House Incorporated

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• I am stuck in the dream of an album that sells well not because of marketing, but because people like the songs.

  Steven Morrissey

  Dream, Song, People

  Source: pitchfork.com

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• I think that the art of marketing, the art of promotion and the art of storytelling is definitely elevated and we have to get better every year.

  Tinker Hatfield

  Art, Thinking, Years

  Source: solecollector.com

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• Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

  John Sculley

  Jobs, Apples, Important

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• I studied business in school, so I worked for Chanel in marketing. And I also worked part-time in an office. So I had office jobs. And then I realized I needed to get the hell out of there, just realizing there was no fulfillment.

  Stephanie Szostak

  Jobs, School, Office

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• Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.

  Johannes Grenzfurthner

  Nike, People, Graffiti

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• I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

  Anita Roddick

  Believe, Cynical, Technique

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• Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.

  Robert Greene

  Niche, Reaching, Scales

  Source: www.josephbushnell.com

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• Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.

  Brian Tracy

  Country, Art, Elements

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• My grandma used to make syrup for us because we couldn't afford it and I just played around with her recipe. I made strawberry syrup and that didn't really work out but I made strawberry-vanilla and that sold. Then I just went out and took marketing classes, went to seminars, learned about marketing a product and striking deals. It ended up taking orders of $1.5 million.

  Farrah Gray

  Grandma, Order, Class

  TheCelebrityCafe.com Interview, thecelebritycafe.com. February 23, 2011.

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• Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

  Malcolm Gladwell

  Thinking, Ideas, People

  "Online Extra: Q&A with Malcolm Gladwell". Interview with Gerry Khermouch, www.bloomberg.com. July 30, 2001.

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• Yes, the investor is often his own worst enemy. Yes, the marketing colossus known as the mutual fund industry provides the weaponry which enables investors to indulge their suicidal instincts. No, the fund industry was hardly an innocent bystander in the market boom and the subsequent carnage. "We have met the enemy and he is us"... all of us.

  John C. Bogle

  Suicidal, Bystanders, Worst Enemy

  "The Stock Market Universe: Stars, Comets, and the Sun". Speech to Financial Analysts of Philadelphia, www.vanguard.com. February 15, 2001.

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• For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.

  Teju Cole

  Writing, Novelists, Purpose

  "My hero: Michael Ondaatje by Teju Cole" by Teju Cole, www.theguardian.com. February 17, 2012.

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• Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.

  will.i.am

  Travel, Europe, Other Worlds

  "Biography/ Personal Quotes". www.imdb.com.

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• I didn't have to fit into a mold. You make the mold. People can smell a rat. If you're doing thing for marketing and for a record label, you're going to set yourself up to be called a phony. As long as it's true to you, you do it.

  Anthony Evans

  Smell, Long, People

  "A conversation with recording artist and The Voice contestant Anthony Evans". Interview with Chad Bonham, www.beliefnet.com.

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• Products should speak for themselves, and marketing should support that.

  Dave Morin

  Support, Speak, Should

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• I think the celebrity author trend reflects, at least in part, the growing influence of marketing departments at publishing companies. The emphasis becomes on the easy sell, as opposed to finding the best quality and writing and illustrating. There are exceptions (I like John Lithgow's stuff, for example), but a lot of it is putrid, and the best of it is often ghostwritten. Save the ink. Save the trees. Save our brain cells.

  Jabari Asim

  Writing, Thinking, Cells

  "Book World Live: Kid's Books". Online dicuss, www.washingtonpost.com. December 13, 2005.

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• Never forget this simple truism: Forecasting is marketing, plain and simple.

  Barry Ritholtz

  Simple, Never Forget, Truism

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• I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.

  Trent Reznor

  Choir, Found, Preaching

  "The nine lives of Trent Reznor". Interview with Mark Beaumont, www.theguardian.com. August 8, 2013.

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• No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.

  Jim Lee

  Fans, Want, Comic

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• Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.

  Gary Vaynerchuk

  Campaigns, Six Months, Today

  Gary Vaynerchuk (2013). “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”, p.19, Harper Collins

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• Will customers keep supporting the enormous overhead required to sustain ineffectual, unproductive stock picking across an array of thousands of individual funds devoted to every investing 'style' and economic sector or regional subgroup that some marketing idiot can dream up? Not likely. A brutal shakeout is coming and one of its revelations will be that stock picking is a grossly overrated piece of the puzzle, that cost control is what distinguishes a competitive firm from an uncompetitive one.

  Holman W. Jenkins, Jr.

  Dream, Style, Investing

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