Marketing Quotes - Page 17

• Believe it or not, your company, and even the industry, is not the opportunity. You are. Your company and Network Marketing are simply the vehicles that allow you to express your own inherent opportunity.

  Randy Gage

  Believe, Opportunity, Vehicle

  Randy Gage (2001). “How to build a multi-level money machine: the science of network marketing”, p.273, Internet Profit Kit

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• Products should speak for themselves, and marketing should support that.

  Dave Morin

  Support, Speak, Should

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• Marketing only really works with word of mouth.

  Morgan Freeman

  Mouths, Word Of Mouth

  "Morgan Freeman on econophysics, Easy Reader, and The Shawshank Redemption". Interview with Will Harris, www.avclub.com. June 4, 2014.

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• The Oscar nomination is the best marketing you can get.

  Paul Young

  Oscars, Nominations

  Source: www.denofgeek.com

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• Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.

  Robert Greene

  Niche, Reaching, Scales

  Source: www.josephbushnell.com

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• If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

  Sergio Zyman

  Hands, Cash, Wallets

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• I am frustrated by celebrities who decide to write children's books because they think it's easy. That drives me crazy. It's frustrating because it's unfair to children. Because they'll get a lot of attention, they'll get a lot of marketing budget and so on just because they're a celebrity - the Madonnas, the Ricky Gervaises, the Russell Brands.

  John Boyne

  Children, Crazy, Book

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• After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.

  Stephen Fry

  Stars, Believe, Thinking

  Interview with Tasha Robinson, www.avclub.com. September 22, 2004.

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• On the Internet, there are an unlimited number of competitors. Anybody with a Flip camera is your competition. What makes it even worse is that YouTube is willing to subsidize the cost of your bandwidth. So anybody can create and distribute for free basically, but the real cost is marketing. And that's always the big cost - how do you stand out and what's the cost of standing out? And there's no limit to that cost.

  Mark Cuban

  Real, Numbers, Competition

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• If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise - ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.
  Playing it safe. Following the rules. They seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. The current marketing “rules” will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

  Seth Godin

  People, Criticism, Patterns

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• The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.

  Geoffrey Canada

  Issues, Effort, Community

  "NYC’s SNAP Sugary Beverage Ban Is the Right Idea" by Geoffrey Canada, www.huffingtonpost.com. July 18, 2011.

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• No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.

  Jim Lee

  Fans, Want, Comic

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• Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.

  Eric Schlosser

  Children, People, Trying

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• I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.

  Trent Reznor

  Choir, Found, Preaching

  "The nine lives of Trent Reznor". Interview with Mark Beaumont, www.theguardian.com. August 8, 2013.

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• I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's done in the business fashion whether it's promoting , marketing, whatever I'm doing.

  Snoop Dogg

  Wise, Fashion, Done

  Interview with Ashahed M. Muhammad, www.finalcall.com. August 13, 2010.

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• If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.

  George Pendle

  Giants, Consciousness, Internet

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• Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

  Gary Vaynerchuk

  People, Entrepreneur, Stories

  Gary Vaynerchuk (2013). “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”, p.17, Harper Collins

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• Ninety percent of the success of any product or service is its promotion and marketing.

  Mark Victor Hansen

  Promotion, Ninety, Percent

  FaceBook post by Mark Victor Hansen from Jul 30, 2015

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• Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.

  Marcia Angell

  Names, Rights, Government

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• For corporate marketers pod-casting is low hanging fruit.

  Paul Gillin

  Casting, Fruit, Lows

  Paul Gillin, Geoffrey A. Moore (2009). “The New Influencers: A Marketer's Guide to the New Social Media”, p.156, Linden Publishing

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• Tell the story you want to tell, and let it be as long as it needs to be. Worry about marketing it later.

  Patricia C. Wrede

  Worry, Long, Stories

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• The success of the Hollywood marketing machine is to limit what we see. Not just to limit what we can see, but also to limit our expectations - to limit what we want to see.

  Terry Gilliam

  Expectations, Limits, Hollywood

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• If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

  Brian Tracy

  Book, Keys, People

  "Secrets of Success from Business Coach Brian Tracy". Interview with Deborah Jeanne Sergeant, homebusinessmag.com. December 7, 2015.

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• Marketing executives like big budgets, as big budgets make it easier to grow the top line.

  Bill Gurley

  Lines, Easier, Bigs

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• Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.

  Andy Samberg

  People, Want, Sometimes

  Source: collider.com

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