The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.
A brand is essentially a container for a customer’s complete experience with the product or company.
Selling more stuff to more people more often for more money more efficiently
Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.
If you don't keep giving customers reasons to buy from you, they won't
Challenge everything, assume nothing.
If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.
If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.
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