Marketing Quotes - Page 15

• Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

  Malcolm Gladwell

  Thinking, Ideas, People

  "Online Extra: Q&A with Malcolm Gladwell". Interview with Gerry Khermouch, www.bloomberg.com. July 30, 2001.

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• Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

  John Sculley

  Jobs, Apples, Important

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• I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

  Anita Roddick

  Believe, Cynical, Technique

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• I studied business in school, so I worked for Chanel in marketing. And I also worked part-time in an office. So I had office jobs. And then I realized I needed to get the hell out of there, just realizing there was no fulfillment.

  Stephanie Szostak

  Jobs, School, Office

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• The theory of marketing is solid but the practice of marketing leaves much to be desired.

  Philip Kotler

  Practice, Theory

  Philip Kotler (2004). “Ten Deadly Marketing Sins: Signs and Solutions”, p.145, John Wiley & Sons

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• I played a major role in the spread of crack cocaine, the marketing of crack cocaine, the glamorization of crack cocaine. But it's hard to say that it was totally my fault. My judge in Cincinnati told me, "Mr. Ross, I know that the prosecutor and the media and the DEA all want to blame you for this problem, but I sentenced my first drug dealer the year you were born, so I know you're not the cause. This is a problem we've had since before you were born."

  Rick Ross

  Media, Years, Judging

  Source: www.brownpoliticalreview.org

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• I didn't have to fit into a mold. You make the mold. People can smell a rat. If you're doing thing for marketing and for a record label, you're going to set yourself up to be called a phony. As long as it's true to you, you do it.

  Anthony Evans

  Smell, Long, People

  "A conversation with recording artist and The Voice contestant Anthony Evans". Interview with Chad Bonham, www.beliefnet.com.

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• As Regis Mckenna once said, the best marketing is education

  Steve Jobs

  Said

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• Yes, the investor is often his own worst enemy. Yes, the marketing colossus known as the mutual fund industry provides the weaponry which enables investors to indulge their suicidal instincts. No, the fund industry was hardly an innocent bystander in the market boom and the subsequent carnage. "We have met the enemy and he is us"... all of us.

  John C. Bogle

  Suicidal, Bystanders, Worst Enemy

  "The Stock Market Universe: Stars, Comets, and the Sun". Speech to Financial Analysts of Philadelphia, www.vanguard.com. February 15, 2001.

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• Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.

  Johannes Grenzfurthner

  Nike, People, Graffiti

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• I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

  Malcolm Gladwell

  Thinking, Community, Messages

  "Online Extra: Q&A with Malcolm Gladwell". Interview with Gerry Khermouch, www.bloomberg.com. July 30, 2001.

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• Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.

  Robert Greene

  Niche, Reaching, Scales

  Source: www.josephbushnell.com

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• Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.

  Brian Tracy

  Country, Art, Elements

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• Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

  Donald A. Norman

  Believe, Successful, Technology

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• Great marketing cannot sell a pedestrian product very well.

  John Sculley

  Money, Pedestrians, Wells

  John Sculley, John A. Byrne (1989). “Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future”

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• If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

  Sergio Zyman

  Hands, Cash, Wallets

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• On the Internet, there are an unlimited number of competitors. Anybody with a Flip camera is your competition. What makes it even worse is that YouTube is willing to subsidize the cost of your bandwidth. So anybody can create and distribute for free basically, but the real cost is marketing. And that's always the big cost - how do you stand out and what's the cost of standing out? And there's no limit to that cost.

  Mark Cuban

  Real, Numbers, Competition

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• After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.

  Stephen Fry

  Stars, Believe, Thinking

  Interview with Tasha Robinson, www.avclub.com. September 22, 2004.

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• Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.

  will.i.am

  Travel, Europe, Other Worlds

  "Biography/ Personal Quotes". www.imdb.com.

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• Business and its logic of productivity have become the reference point in a society that thinks marketing every time it opens its mouth.

  Corinne Maier

  Business, Thinking, Mouths

  Corinne Maier (2007). “Bonjour Laziness: Why Hard Work Doesn't Pay”, p.34, Vintage

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• By and large, the making of serious, thoughtful and occasionally valuable art has become a lonely persuasion, while the marketing of art has become a boutique operation, manipulated by fashion, self-serving art scholars and the vagaries of the auction block.

  Abe Ajay

  Fashion, Lonely, Art

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• I never think about genre when I work. I've written fantasy, science fiction, supernatural fiction, and am now working on a suspense novel. Genres are mostly useful as a marketing tool, and to help booksellers known where to shelve a book.

  Elizabeth Hand

  Book, Thinking, Suspense Novels

  On "Mortal Love" at HarperCollins, 2004.

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• If cryonics were a scam it would have far better marketing and be far more popular.

  Eliezer Yudkowsky

  Scams, Ifs

  Comment on reddit, www.reddit.com. November 29, 2008.

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• Everyone is on Facebook and age is not a determinant of whether a reporter is using Twitter as part of their newsgathering and marketing. Some of the transition is about money at this point - hiring younger reporters is cheaper. Often these reporters are more digitally savvy. But there are plenty of 50-plus journalists employers can find now who are excited about technology, not threatened. It is no longer an either/or proposition.

  Tom Rosenstiel

  Technology, Age, Excited

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• Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

  Herbert Schiller

  Expression, Example, Advertising

  "Living In The Number One Country". Book by Herbert Schiller, 2000.

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