Marketing Quotes - Page 14

• Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.

  Steve Jobs

  Mean, People, Way

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• Marketing has long known how to exploit fads and how to develop trends.

  Geoffrey Moore

  Long, Trends, Fads

  "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers". Book by Geoffrey Moore, 1991.

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• Marketing is an investment, not a cost.

  Martin Sorrell

  Cost, Investment

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• Micro-Content + Community Management = Effective Social Media Marketing

  Gary Vaynerchuk

  Media, Community, Management

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• Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

  Seth Godin

  Messages, Want, Problem

  Seth Godin (2012). “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers”, p.17, Simon and Schuster

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• Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

  Jay Conrad Levinson

  Real, Use, Tactics

  Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.14, Houghton Mifflin Harcourt

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• The future of marketing isn't big data, it's big understanding.

  Jay Baer

  Data, Understanding, Bigs

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• Content pays an ongoing information annuity that other forms of marketing simply do not.

  Jay Baer

  Ongoing, Pay, Information

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• Creating great content that educates and informs is always the best marketing strategy.

  David Meerman Scott

  Creating, Strategy, Educate

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• For me marketing is about how to present a project.

  Pedro Winter

  Projects

  Source: pitchfork.com

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• Focus on executing to give maximum value to your customers. That means learning everything from financing to producing to marketing.

  Tony Robbins

  Mean, Giving, Focus

  Source: www.psychologytoday.com

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• Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.

  Joe Bastianich

  Wine, Creating, Trying

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• I am the world's worst salesman, therefore, I must make it easy for people to buy.

  Frank Winfield Woolworth

  Business, People, World

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• When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.

  Steve Jobs

  Design, Folks, Engineers

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• After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.

  Steve Jobs

  Design, Elements, Statistics

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• The normal Hollywood approach is to have a super-charged production company and then go to the studios for distribution and marketing.

  Robert Simonds

  Hollywood, Normal, Distribution

  Source: www.hollywoodreporter.com

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• To be truly effective at content marketing, we need to excel at promotion.

  Kieran Flanagan

  Needs, Promotion, Content Marketing

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• I went to school for marketing for one year before I dropped out of college to make music.

  Theophilus London

  School, College, Years

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• I worry a lot about people using games just for marketing, to get people to buy more stuff, which I think would be the worst possible use.

  Jane McGonigal

  Thinking, Games, People

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• Economic theory is the most prestigious subject of instruction and study. Agricultural economics, labor economics and marketing are lower caste fields of study.

  John Kenneth Galbraith

  Fields, Study, Economic

  John Kenneth Galbraith (2015). “The New Industrial State”, p.154, Princeton University Press

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• So I just always drew. But never took that as a career path. I ended up in the computer business, and found myself as the vice president of sales and marketing for a computer accessories company.

  Dan Povenmire

  Careers, President, Vices

  Source: www.slate.com

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• There's something exciting and incredibly liberating for an artist to finish something Friday night and the world hears it Friday night instead of eight months later after marketing people and all those assholes get involved.

  Trent Reznor

  Friday, Artist, Night

  "Trent Reznor and David Fincher". Interview with Ryan Dombal, pitchfork.com. September 27, 2010.

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• Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.

  Mike Moran

  Safe Haven, Google, Trying

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• Sun Microsystems had the right people to make Java into a first-class language, and I believe it was the Sun marketing people who rushed the thing out before it should have gotten out.

  Alan Kay

  Believe, Should Have, Class

  Interview with Stuart Feldman, queue.acm.org. December 27, 2004.

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• It's certainly difficult to balance marketing a film and putting it out there to everybody with wanting to keep it fresh for the audience.

  Christopher Nolan

  Balance, Film, Difficult

  Source: collider.com

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