Marketing is what you do when your product is no good.
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
It's about using the right tools, with the right triggers, within a proper marketing framework
I think the marketing needs work.
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy.
The best way to predict the future is to invent it.
Social Media are tools, Real Time is a mindset.
Marketing and innovation make money. Everything else is a cost.
Content is anything that adds value to the reader's life.
The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
Advertising is the rattling of a stick inside a swill bucket.
Your network is your filter.
Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.
Money coming in says I've made the right marketing decisions
But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.
Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.
I do not believe in censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit.
Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.
Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
There's so many things that can go wrong in the execution of a project like a television show or a movie, so many little elements, any number of things, all the way to marketing - like they could market it poorly and nobody finds it and down it goes.
The Internet is becoming the town square for the global village of tomorrow.
Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.
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