Perhaps the most important marketing step any business can take is to discover a way to be different.
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
Marketing has always been about the same thing - who your customers are and where they are.
Give them quality. That's the best kind of advertising.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Your culture is your brand.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
If you aim at nothing, you will hit it every time.
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
Marketing is the set of human activities directed at facilitating and consummating exchanges.
The consumer isn't a moron; she is your wife.
The aim of marketing is to make selling superfluous.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
SEO is knowing what the search engines want and giving it to them... so hard they f***ing bleed
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Making promises and keeping them is a great way to build a brand.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
The best way to predict the future is to create it.
The golden rule for every business man is this: 'Put yourself in your customer's place.'
If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.
The cost of being wrong is less than the cost of doing nothing.
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