Advertising Quotes - Page 4

• The congresspersons who are co-sponsoring the bill are being beat up in their districts with negative advertising. We need to go to them and say we understand; we're here to help and on your side.

  Charlie Norwood

  Your Side, Negative, Needs

  "Interview with Congressman Charlie Norwood". Dynamic Chiropractic Interview, www.dynamicchiropractic.com. April 20, 1998.

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• The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

  David Ogilvy

  Perspective, Meat, Flags

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• Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines!

  Frances Parkinson Keyes

  Lying, Medicine, Patents

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• Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

  David Ogilvy

  Teamwork, Fashion, Successful

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• By definition, remarkable things get remarked upon

  Seth Godin

  Marketing, Definitions, Remarkable

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• I've never found a client's business problem that could be solved solely through advertising.

  Lee Clow

  Clients, Problem, Found

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• Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

  Leo Burnett

  Responsibility, Gears, Social

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• Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

  Rosser Reeves

  Simple, Cry, Economics

  Rosser Reeves (1961). “Reality in Advertising”, p.129, BookBaby

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• All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.

  George Orwell

  Exercise, Marketing, News

  George Orwell (2009). “Facing Unpleasant Facts: Narrative Essays”, p.124, Houghton Mifflin Harcourt

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• Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

  David Ogilvy

  Rare Occasion, Tests, Fields

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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• Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

  David Ogilvy

  Men, Personality, Corporations

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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• I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

  David Ogilvy

  Business, Real, Done

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• Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

  David Trott

  Running, Creativity, Competition

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• Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

  John Wanamaker

  Lying, Believe, Hype

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• Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.

  E. W. Howe

  Funny Marriage, Circus, Deals

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• Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

  Michael Schudson

  Powerful, Dark, Agency

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.13, Routledge

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• Nothing kills a bad product faster than good advertising.

  Jerry Della Femina

  Marketing, Faster, Products

  "Can ads add up to profit for Green and Rose?" by Sarah Ryle, www.theguardian.com. September 11, 2004.

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• Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones.

  Joanne Lipman

  Business, Awards, Hollywood

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• The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.

  George P. Rowell

  Writing, Would Be, Letters

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• The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

  Bruce Barton

  Mean, Order, People

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• The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.

  Marston Bates

  Desire, Problem, Pleasure

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• Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

  David Ogilvy

  Might, March, Stealing

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• Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

  David Ogilvy

  Enemy, Merit, Disability

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• It is very likely that many firms spend more on advertising than, for their own best interests, they should.

  Michael Schudson

  Should, Interest, Firm

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.18, Routledge

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• I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

  Jay Chiat

  Long, Economy, Obsolete

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