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  • It is very likely that many firms spend more on advertising than, for their own best interests, they should.

    Michael Schudson
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    Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.18, Routledge
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It is very likely that many firms spend more on advertising than, for their own best interests, they should. - Michael Schudson
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