Make it smart. Make it beautiful. Have fun.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
An ad should be an appetizer, not a buffet.
If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.
Actions speak louder than meetings.
Good advertising is a dialog with people.
Everything a brand does is advertising.
Creative people are 50% ego and 50% insecurity.
The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.
I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
You have to be daring and make something that doesn't look like anybody else.
Consumers never complain about ads being too smart.
Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
If you'd put it in a Powerpoint deck don't put it in your ad
Shocking is easy. Shockingly brilliant, a bit more challenging.
Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.
I've never found a client's business problem that could be solved solely through advertising.
An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.
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