There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.
If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.
An ad should be an appetizer, not a buffet.
Make it smart. Make it beautiful. Have fun.
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Actions speak louder than meetings.
Creative people are 50% ego and 50% insecurity.
Everything a brand does is advertising.
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.
Shocking is easy. Shockingly brilliant, a bit more challenging.
I've never found a client's business problem that could be solved solely through advertising.
Consumers never complain about ads being too smart.
It's very demeaning that we have to put on a show to prove that we know how to put on a show.
An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.
When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
Managing brands is going to be more and more about trying to manage everything that your company does.
Telling stories on behalf of brands is what I've done all my life.
You have to be daring and make something that doesn't look like anybody else.
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