Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
A good advertisement is one which sells the product without drawing attention to itself.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
Promise, large promise, is the soul of an advertisement.
Many a small thing has been made large by the right kind of advertising.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
In advertising, not to be different is virtually suicidal.
You must make the product interesting, not just make the ad different.
On the average, five times as many people read the headlines as read the body copy.
The consumer isn't a moron; she is your wife.
The most powerful element in advertising is the truth.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Advertising in the final analysis should be news. If it is not news it is worthless.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Nobody counts the number of ads you run; they just remember the impression you make.
The more informative your advertising, the more persuasive it will be.
Nobody has ever built a brand by imitating somebody else's advertising.
If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
It used to be that people needed products to survive. Now products need people to survive.
Our job is to bring the dead facts to life.
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