Great Advertising Quotes - Page 2

• The more informative your advertising, the more persuasive it will be.

  David Ogilvy

  Marketing, Advertising, Economy

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  76 Copy quote

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• Persuasion is not a science but an art

  William Bernbach

  Art, Persuasion

  7 Copy quote

• The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

  Leo Burnett

  New Relationship, Design, Secret

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  13 Copy quote

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• I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

  David Ogilvy

  Business, Writing, Thinking

  66 Copy quote

• We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

  Leo Burnett

  Educational, Advertising Business, Want

  16 Copy quote

• Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?

  Rosser Reeves

  Wise, Witty, Business

  19 Copy quote

• What helps people, helps business.

  Leo Burnett

  Inspirational, Success, Leadership

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  30 Copy quote

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• Advertising is only evil when it advertises evil things.

  David Ogilvy

  Evil, Marketing, Advertising Business

  13 Copy quote

• Advertising is the rattling of a stick inside a swill bucket.

  George Orwell

  Wisdom, Marketing, Buckets

  Attributed

  12 Copy quote

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• Stopping advertising to save money is like stopping your watch to save time.

  Henry Ford

  Insightful, Marketing, Watches

  27 Copy quote

• The best way to predict the future is to study the past, or prognosticate.

  Robert Kiyosaki

  Inspirational, Motivational, Positive

  Twitter post from Jan 30, 2017

  26 Copy quote

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• Buy me and you will overcome the anxieties I have just reminded you of

  Michael Schudson

  Anxiety, Overcoming, Advertising

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.6, Routledge

  8 Copy quote

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• A good ad which is not run never produces sales.

  Leo Burnett

  Running, Motivational Sales, Inspirational Sales

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  11 Copy quote

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• Big ideas are so hard to recognize, so fragile, so easy to kill. don't forget that, all of you who don't have them.

  John Elliott

  Ideas, Advice, Advertising

  8 Copy quote

• What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

  Rosser Reeves

  Moving, Writing, Curves

  16 Copy quote

• I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

  Aldous Huxley

  Business, Writing, Mean

  8 Copy quote

• Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.

  Winston Churchill

  Home, Men, Goal

  12 Copy quote

• The best way to predict the future is to invent it.

  Alan Kay

  Inspirational, Motivational, Positive

  Walter Isaacson (2011). “Steve Jobs”, p.95, Simon and Schuster

  60 Copy quote

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• Advertising nourishes the consuming power of men.

  Winston Churchill

  Business, Men, Advertising

  8 Copy quote

• Advertising is the greatest art form of the 20th century.

  Marshall McLuhan

  Art, Business, Journey

  19 Copy quote

• Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

  Leo Burnett

  Business, People, Advertising

  21 Copy quote

• Never stop testing, and your advertising will never stop improving.

  David Ogilvy

  Business, Testing Yourself, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  15 Copy quote

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• Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

  David Ogilvy

  Writing, Men, Agency

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  32 Copy quote

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• Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

  F. Scott Fitzgerald

  Zero, Humanity, Admitting

  F. Scott Fitzgerald (2015). “Collected Letters of F. Scott Fitzgerald: From the author of The Great Gatsby, The Side of Paradise, Tender Is the Night, The Beautiful and Damned, The Love of the Last Tycoon, The Curious Case of Benjamin Button and many other notable works”, p.161, e-artnow

  9 Copy quote

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• The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

  William Feather

  Wise, Witty, Philosophy

  William Feather (1949). “The Business of Life”

  11 Copy quote

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