William Bernbach Quotes About Advertising

Quotes about: Advertising

• In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

  William Bernbach

  Real, Evil, Advertising Business

• An idea can turn to dust or magic, depending on the talent that rubs against it.

  William Bernbach

  Motivational, Positive, Creativity

• Nobody counts the number of ads you run; they just remember the impression you make.

  William Bernbach

  Running, Business, Numbers

• Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

  William Bernbach

  Humorous, People, Looks

• Word of mouth is the best medium of all.

  William Bernbach

  Funny Inspirational, Business, Media

• If your advertising goes unnoticed, everything else is academic!

  William Bernbach

  Business, Design, Advertising

  "Making Dr. King a Pitchman, Turning His Words Upside Down", www.nytimes.com. February 5, 2018.

• Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

  William Bernbach

  Art, Business, Advertising

  "Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.

• The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

  William Bernbach

  Powerful, Believe, Book

• The most powerful element in advertising is the truth.

  William Bernbach

  Powerful, Marketing, Elements

• In advertising, not to be different is virtually suicidal.

  William Bernbach

  Suicide, Suicidal, Marketing

• I warn you against believing that advertising is a science.

  William Bernbach

  Believe, Design, Advertising

• There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

  William Bernbach

  Wise, Witty, Art

  Letter on May 15, 1947. "Letters of Note". Book by Shaun Usher. Volume 2: "An Eclectic Collection of Correspondence Deserving of a Wider Audience", p. 190, 2016.

• Advertising doesn't create a product advantage. It can only convey it.

  William Bernbach

  Business, Advertising, Advantage

• Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.

  William Bernbach

  Like Love, Ideas, Analysis

• Today's smartest advertising style is tomorrow's corn.

  William Bernbach

  Business, Style, Corn

• Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

  William Bernbach

  Substance, Advertising, Forget

• Our job is to bring the dead facts to life.

  William Bernbach

  Jobs, Design, Facts

• Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

  William Bernbach

  Mind, Marketing, Desire

• Advertising is the art of persuasion.

  William Bernbach

  Art, Advertising, Persuasion

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