An idea can turn to dust or magic, depending on the talent that rubs against it.
Creativity is the most practical thing a businessman can employ.
Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Properly practiced creativity can make one ad do the work of ten.
It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
The heart of creativity is discipline.
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