All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
Nobody counts the number of ads you run; they just remember the impression you make.
Word of mouth is the best medium of all.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
If your advertising goes unnoticed, everything else is academic!
You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
Research can trap you into the past.
Advertising doesn't create a product advantage. It can only convey it.
Today's smartest advertising style is tomorrow's corn.
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