William Bernbach Quotes About Design

Quotes about: Design

• An idea can turn to dust or magic, depending on the talent that rubs against it.

  William Bernbach

  Motivational, Positive, Creativity

• If your advertising goes unnoticed, everything else is academic!

  William Bernbach

  Business, Design, Advertising

  "Making Dr. King a Pitchman, Turning His Words Upside Down", www.nytimes.com. February 5, 2018.

• There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

  William Bernbach

  Past, Design, Research

• I warn you against believing that advertising is a science.

  William Bernbach

  Believe, Design, Advertising

• Never do anything yourself that you can hire someone else to do, especially if they can do it better.

  William Bernbach

  Design, Can Do, Ifs

• A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

  William Bernbach

  People, Design, Campaigns

• Rules are what the artist breaks; the memorable never emerged from a formula.

  William Bernbach

  Memorable, Artist, Design

• Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

  William Bernbach

  Creativity, Design, Swamps

• The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

  William Bernbach

  Real, Men, Ideas

• Imitation can be commercial suicide.

  William Bernbach

  Suicide, Design, Imitation

• Our job is to bring the dead facts to life.

  William Bernbach

  Jobs, Design, Facts

• facebook
• twitter
• googleplus
• email
• linkedin

• facebook
• twitter
• googleplus
• email
• linkedin