Advertising Quotes - Page 3

• The art of publicity is a black art.

  Learned Hand

  Art, Black, Publicity

  Learned Hand (1959). “The Spirit of Liberty: Papers and Addresses”

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• Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

  Dick Wolf

  Art, Cutting, Discipline

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• Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

  William Bernbach

  Humorous, People, Looks

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• Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.

  Dean Acheson

  Business, Feet, Chinese

  Dean Acheson (1980). “Among friends: personal letters of Dean Acheson”, Dodd Mead

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• Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

  Bob Filner

  Children, Purpose, Study

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• Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.

  Calvin Coolidge

  Spiritual, Business, Responsibility

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• I didn't think that a career in theater was very realistic so I thought the only thing I could make money doing and still be somewhat artistic was, god help me, advertising.

  Liev Schreiber

  Thinking, Careers, Doing Me

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• As advertising blather becomes the nation's normal idiom, language becomes printed noise.

  George Will

  Communication, Noise, Normal

  George F. Will (1978). “The pursuit of happiness, and other sobering thoughts”, HarperCollins Publishers

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• As a profession advertising is young; as a force it is as old as the world.

  Bruce Barton

  World, Force, Young

  Bruce Barton (2000). “The Man Nobody Knows: A Discovery of the Real Jesus”, Ivan R Dee

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• Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

  Leo Burnett

  Educational, Thinking, People

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

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• News is what somebody somewhere wants to suppress; all the rest is advertising.

  Alfred Harmsworth, 1st Viscount Northcliffe

  News, Want, Journalism

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• It's never the next brief, it's ALWAYS THIS brief .

  Paul Arden

  Next

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• You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.

  Dick Gregory

  Mean, Done, Madison

  Dick Gregory (1966). “From the Back of the Bus”

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• If your advertising goes unnoticed, everything else is academic!

  William Bernbach

  Business, Design, Academic

  "Making Dr. King a Pitchman, Turning His Words Upside Down", www.nytimes.com. February 5, 2018.

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• The biggest mistake young designers make is that they try to make their advertising look like advertising

  Jeff Goodby

  Mistake, Trying, Looks

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• We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

  Daniel J. Boorstin

  Knowing, Desire, Announcements

  Daniel J. Boorstin (2012). “The Image: A Guide to Pseudo-Events in America”, p.232, Vintage

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• By definition, remarkable things get remarked upon

  Seth Godin

  Marketing, Definitions, Remarkable

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• The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.

  Fred Allen

  Funny, Humor, Agency

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• Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

  David Ogilvy

  Might, March, Stealing

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• It is very likely that many firms spend more on advertising than, for their own best interests, they should.

  Michael Schudson

  Should, Interest, Firm

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.18, Routledge

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• Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

  Rosser Reeves

  Simple, Cry, Economics

  Rosser Reeves (1961). “Reality in Advertising”, p.129, BookBaby

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• Advertisers, not governments, are the primary censors of media content in the United States today.

  C. Edwin Baker

  Government, Media, United States

  C. Edwin Baker (2014). “Advertising and a Democratic Press”, p.99, Princeton University Press

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• Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

  David Trott

  Running, Creativity, Competition

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• Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones.

  Joanne Lipman

  Business, Awards, Hollywood

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• Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.

  E. W. Howe

  Funny Marriage, Circus, Deals

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