Concentration can be cultivated. One can learn to exercise will power, discipline one's body and train one's mind.
Advertising is about norms and values, aspirations and prejudices. It is about culture.
The question is where are business ethics and morality if one of the parties wants to dishonor a binding contract, just because in retrospect it realizes it could perhaps have got a better price!
I think you have to work with people, and when I talk about managing relationships, don't think the derogatory ''managed relationships''. It is a question of sharing emotion and feelings. The common denominator of everything can't be money, and it should not be money.
If you look at the top 20 companies of the world, 19 of them are still brick-and-mortar companies. I have nothing against tech companies. What I am saying is that if you have a car manufacturer or an oil and gas manufacturer, you won't get the supply over the Net.
It is hope in this wider sense which enabled my father to build, from scratch, one of India's largest modern enterprises. His was an undertaking powered by hard work, initiative, self-belief but, above all else, the capacity, as he would often say, "to dream with your eyes wide open".
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