No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.
We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.
We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.
As the science of economics...exploded the fallacies of every brand of utopianism, it was outlawed and stigmatized as unscientific.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
The reason I'm here today, the reason I own a brand new Harley-Davidson motorcycle and the reason I have a big log cabin and I got cars and all kinds of stuff is because I'm a writer and writers own everything. So you learn how to write.
Russell Brand has announced that he plans to write a series of children's books. First up: 'Horton Hears a Heroin Dealer.'
That's why I got a new dumb thing moving through the streets Got a new condo moving to the beach Heard Nicki just bought a brand new crib Got damn man she's beauty and the beast
Ours is a brand-new world of allatonceness [all-at-once-ness]. 'Time' has ceased, 'space' has vanished. We now live in a global village ... a simultaneous happening. ... The new electronic interdependence recreates the world in the image of a global village.
Brands were a by-product of having great products and communicating them well to people. Power stations that generate a lot of electricity probably have a lot of steam coming out of the chimneys. That doesn't mean to say that the engineers stand around working out how to make more steam.
To build and sustain brands people love and trust, one must focus-not only on today but also on tomorrow. It's not easy...but balancing the short and long term is key to delivering sustainable, profitable growth-growth that is good for our shareholders but also good for our consumers, our employees, our business partners, the communities where we live and work, and the planet we inhabit
It's the behaviour of your company and its people that form your reputation, and your reputation is your brand
Anti-Semitism does not signify opposition to Semitism. There is no such thing. It is an expression we Jews use effectively as a smear word used to brand as a bigot, like you guys, anyone who brings criticism against Jews. We use it against hate-mongers.
What if you could find brand new worlds, right here on Earth, where anything is possible? Same planet, different dimension. I've found the gateway.
There is no value with just one restaurant or with one person. The brand has to be bigger than the person.
The beautiful faces of the children I’ve met in Rwanda and in other countries are with me every day and fuel my passion to raise awareness of the global hunger issue. That’s why I’m urging everyone to join me and #PassTheRedCup for Yum! Brands’ World Hunger Relief effort. Together we can move millions of children from hunger to hope.
Brand equity doesn't change based on economic considerations.
If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.
The recipe for success . . . customers will get what they want, when they want it . . . you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.
I tell young entrepreneurs to use the leader in their industry as a benchmark as they work to create their own brand. Dont look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.
Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.
My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.
Many people thought that riding for a new team and racing on a brand new bike would be a lot to overcome.
There is no progress without risk, and in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative partners to help manage their risk. Our brand clearly sets XL apart as the strong, innovative partner needed in today's market.
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