Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.
The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
Elvis Costello had a brand new bag. He was a musician, but he knew all about the attitude part of it.
Rock n' roll is dream soup, what's your brand?
My greatest strength is common sense. I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate.
Well, I wish some of you would tell me the brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals.
He will be beginning a brand new chapter in the Michael Jackson legend.
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.
Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith.
No, if it was up to me every record would be brand new studio material but Atlantic records asked me to put out a full live record because my tour really did do well last year.
We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.
If you think that by threatening me you can get me to do what you want... well, that's where you're right. But - and I am only saying this because I care - there's a lot of decaffeinated brands on the market that are just as tasty as the real thing.
The European brand of fascism will probably present its most serious postwar threat to us via Latin America.
A brand is essentially a container for a customer’s complete experience with the product or company.
As evolutionary time is measured, we have only just turned up and have hardly had time to catch breath, still marveling at our thumbs, still learning to use the brand-new gift of language. Being so young, we can be excused all sorts of folly and can permit ourselves the hope that someday, as a species, we will begin to grow up.
Your customers are the customers of other brands who occasionally buy you.
It is easily overlooked that what is now called vintage was once brand new.
Your premium brand had better be delivering something special, or it's not going to get the business.
The keys to brand success are self-definition, transparency, authenticity and accountability.
During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.
Christian ethics is not primarily an individualistic, one-on-one-with-God brand of personal holiness; rather it has to do with living the life of the Spirit in Christian community and in the world.
A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.
I do have a small collection of traditional SF ideas which I've never been able to sell. I'm known as a fantasy writer and neither my agent nor my editors want to risk my brand by jumping genre.
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