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  • Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

    Seth Godin
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    Seth Godin (2012). “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers”, p.72, Simon and Schuster
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse. - Seth Godin
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