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  • We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

    Phil Knight
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    "High-Performance Marketing: An Interview with Nike’s Phil Knight". Interview with Geraldine E. Willigan, hbr.org. July-August 1992.
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We used to think that everything started in the lab. Now we realize that everything spins off the consumer. - Phil Knight
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