Philip Kotler quote: Poor firms ignore their competitors; average firms copy their competitors...

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Philip Kotler

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Philip Kotler, Kevin Lane Keller, Taihong Lu (2009). “Marketing management in China”, Pearson

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Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. - Philip Kotler

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