• Primroses and landscapes, he pointed out, have one grave defect: they are gratuitous. A love of nature keeps no factories busy. It was decided to abolish the love of nature, at any rate among the lower classes. . . . it was essential that they should keep on going to the country, even though they hated it.

    Aldous Huxley (1950). “The Collected Works of Aldous Huxley: Brave new world”