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  • I now possess the tools as a producer and a songwriter to really just go out and make smashes all day long. I could make an album full of smash records that got pop appeal. But my heart is in hip-hop. My heart is in telling stories. And it's like therapy for me.

    "J. Cole On Competition And Writing Honest Songs". "Microphone Check" with Ali Shaheed Muhammad and Frannie Kelley, www.npr.org. June 23, 2013.
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