• Newness only becomes mere evil in its totalitarian format, where all the tension between individual and society, that once gave rise to the category of the new, is dissipated. Today the appeal to newness, of no matter what kind, provided only that it is archaic enough, has become universal, the omnipresent medium of false mimesis. The decomposition of the subject is consummated in his self-abandonment to an ever-changing sameness.

    Theodor W. Adorno, E. F. N. Jephcott (2005). “Minima Moralia: Reflections on a Damaged Life”, p.238, Verso