Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."
The liberation of women has brought a lot of equality to the man, in the emancipation of the man as a bulldog; we can also be soft. It's interesting, because sometimes I maybe push the men a little bit more than the women, because it's a little bit less expected.
As photographers, we have to find our own identity, our own voice, our own vocabulary. And my question all the time is whether this vocabulary is limited, like our own vocabulary that goes from A to Zed, or whether this vocabulary can carry on growing. And to me, I hope that it carries on growing.
A man today has to live with the reality of today. He can no longer live with the reality of 100 years ago. The world's changing so fast. Unless you are prepared to adapt every day, then you have a problem, because the world's not stopping.
In Los Angeles, individuality is very big, because people live in secluded bubbles. People don't walk around. They're very insular, and that allows for people to be whatever they want.
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