Leo Burnett quote: Too many ads that try not to go over the...

Too many ads that try not to go over the reader's head end up beneath his notice.

Leo Burnett

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Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

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Too many ads that try not to go over the reader's head end up beneath his notice. - Leo Burnett

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