Edward de Bono quote: The vertical thinker says: 'I know what I am looking...

The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'

Edward de Bono

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Edward de Bono (2009). “Lateral Thinking: A Textbook of Creativity”, p.37, Penguin UK

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The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.' - Edward de Bono

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