The cord-cutting generation hates cable TV 'cause they think they're corporations and they rip people off and they make you buy a bunch of channels you never watch in order to get the channels that you do watch. They've always said, "We want to be a la cart. We want to be able to cord-cut. We want to be able to watch what we want." So it's now evolving where if they only want to watch HBO they can but they have to pay for it. If they only want to watch Cinemax, they can, but have to pay for it.