Authors:
  • If I'm a CEO and I say, 'Misogyny will not be tolerated', that's a more powerful statement than 'It is my sincere hope and our intention to eradicate misogyny from this company'. Sometimes saying things in that more categorical form, has a real function. Although, if you dig beneath it, it is actually one of J.L. Austin's illocutionary acts; you're trying to make something happen rather than describing something already happened. The fact that it has the grammatical form of a description is fine.

    Source: www.3ammagazine.com