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  • The aesthetic came along the way, I think - just through experimenting, and going on tour, and trying stuff out on stage, having fun with it, and not taking it too seriously. If I had a ballgown at home, I'd wear it onstage. If I found something in a charity shop, I'd wear it. That's where it grew from - just wanting to play dress-up.

    "The unstoppable rise of Florence Welch". Interview with John Harris, www.theguardian.com. February 26, 2010.
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