• After all, reading is arguably a far more creative and imaginative process than writing; when the reader creates emotion in their head, or the colors of the sky during the setting sun, or the smell of a warm summer's breeze on their face, they should reserve as much praise for themselves as they do for the writer - perhaps more.

    Jasper Fforde (2004). “The Well of Lost Plots: A Thursday Next Novel”, p.51, Penguin