• We're not obsessed by anything, you see," insisted Ford. "..." "And that's the deciding factor. We can't win against obsession. They care, we don't. They win." "I care about lots of things," said Slartibartfast, his voice trembling partly with annoyance, but partly also with uncertainty. "Such as?" "Well," said the old man, "life, the Universe. Everything, really. Fjords." "Would you die for them?" "Fjords?" blinked Slartibartfast in surprise. "No." "Well then." "Wouldn't see the point, to be honest.

    Douglas Adams (2017). “The Hitchhiker's Guide to the Galaxy Omnibus: A Trilogy in Four Parts”, p.357, Pan Macmillan