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  • We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

    Tim Cook
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    "Apple's Tim Cook: We're Fine Without Steve Jobs (AAPL)" by Dan Frommer, www.businessinsider.com. January 21, 2009.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. - Tim Cook
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