Information Architecture Quotes

• Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.

  Jakob Nielsen

  Jobs, Technology, Information

  53 Copy quote

• Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding.

  Richard Saul Wurman

  Understanding, Information, Frozen

  35 Copy quote

• Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.

  Jeffrey Zeldman

  People, Design, Missing

  8 Copy quote

• If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.

  Colleen Jones

  Stars, Nice, Opportunity

  4 Copy quote

• 80% of the mistakes you will make in information architecture can be caught if you bring in a great usability expert from the beginning.

  Roger Black

  Mistake, Experts, Information

  4 Copy quote