Jakob Nielsen Quotes

Quotes about:

• Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

  Jakob Nielsen

  Successful, Design, Computer

  99 Copy quote

• ...pay attention to what users do, not what they say.

  Jakob Nielsen

  Attention, Pay, User Experience

  26 Copy quote

• Three Tips: Simplify, Simplify, Simplify.

  Jakob Nielsen

  Simplicity, Three, Simplify

  Jakob Nielsen, Hoa Loranger (2006). “Prioritizing Web Usability”, p.23, Pearson Education

  39 Copy quote

• Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

  Jakob Nielsen

  Usability, Customers, Products

  Jakob Nielsen (2000). “Designing Web Usability”, New Riders Pub

  79 Copy quote

• Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience.

  Jakob Nielsen

  Powerful, Worry, Consistency

  "Top 10 Mistakes in Web Design". www.nngroup.com. January 1, 2011.

  63 Copy quote

• On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?

  Jakob Nielsen

  Keys, People, Survival

  "Usability 101: Introduction to Usability" by Jakob Nielsen, www.nngroup.com. January 4, 2012.

  84 Copy quote

• A bad website is like a grumpy salesperson.

  Jakob Nielsen

  Design, Grumpy, Website

  54 Copy quote

• Designers are not users.

  Jakob Nielsen

  Design, Designer, Users

  "Usability Engineering". Book by Jakob Nielsen, 1993.

  47 Copy quote

• To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.

  Jakob Nielsen

  Self, Design, Pay

  64 Copy quote

• Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

  Jakob Nielsen

  Technology, Simple, Impact

  42 Copy quote

• Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

  Jakob Nielsen

  Mean, Way, Programming

  25 Copy quote

• The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.

  Jakob Nielsen

  Expectations, Feels, Prove

  46 Copy quote

• On the Web, all advantages are temporary, and you must keep innovating to stay ahead

  Jakob Nielsen

  Ministry, Advantage, Temporary

  60 Copy quote

• Ultimately, users visit your website for its content. Everything else is just the backdrop.

  Jakob Nielsen

  Design, Website, Backdrop

  Jakob Nielsen (2000). “Designing Web Usability”, New Riders Pub

  46 Copy quote

• At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.

  Jakob Nielsen

  Technology, Tables, Poor

  26 Copy quote

• In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.

  Jakob Nielsen

  Trying, Attention, Economy

  32 Copy quote

• Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.

  Jakob Nielsen

  Jobs, Technology, Information

  53 Copy quote

• On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.

  Jakob Nielsen

  Average, Tasks, Faults

  35 Copy quote

• On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.

  Jakob Nielsen

  Loyal Customers, Giving, Survival

  9 Copy quote

• A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

  Jakob Nielsen

  Design, Principles, Elements

  Jakob Nielsen (2000). “Designing Web Usability”, New Riders Pub

  53 Copy quote

• The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

  Jakob Nielsen

  Real, Order, Phrases

  "10 Usability Heuristics for User Interface Design". Article by Jakob Nielsen, www.nngroup.com. January 1, 1995.

  17 Copy quote

• Users are not designers.

  Jakob Nielsen

  Design, Designer, Users

  7 Copy quote

• The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.

  Jakob Nielsen

  Feedback, Should, Appropriate

  Jakob Nielsen (1994). “Usability Engineering”, p.20, Morgan Kaufmann

  17 Copy quote

• Information Overload = "information pollution"

  Jakob Nielsen

  Information, Pollution, Information Overload

  6 Copy quote

• Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.

  Jakob Nielsen

  Book, Simple, Practice

  40 Copy quote

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