Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.
We are what we repeatedly do. Excellence, then, is not an act, but a habit.
Repeat business or behavior can be bribed. Loyalty has to be earned.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.
If put to the pinch, an ounce of loyalty is worth a pound of cleverness.
The first step in exceeding your customer's expectations is to know those expectations.
In our way of working, we attach a great deal of importance to humility and honesty; With respect for human values, we promise to serve our customers with integrity.
Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management.
You don't earn loyalty in a day. You earn loyalty day-by-day.
Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
A rose on time is more valuable than a $1,000 gift that's too late.
Don't find customers for your products, find products for your customers.
The customer is not always right.
Getting service right is more than just a nice to do; it's a must do. American consumers are willing to spend more with companies that provide outstanding service - ultimately, great service can drive sales and customer loyalty.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Risk more than others think safe.
A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Every company's greatest assets are its customers, because without customers there is no company.
A satisfied customer is the best business strategy of all.
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