Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.
We are what we repeatedly do. Excellence, then, is not an act, but a habit.
Repeat business or behavior can be bribed. Loyalty has to be earned.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
The first step in exceeding your customer's expectations is to know those expectations.
If put to the pinch, an ounce of loyalty is worth a pound of cleverness.
Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management.
Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.
In our way of working, we attach a great deal of importance to humility and honesty; With respect for human values, we promise to serve our customers with integrity.
Getting service right is more than just a nice to do; it's a must do. American consumers are willing to spend more with companies that provide outstanding service - ultimately, great service can drive sales and customer loyalty.
Don't find customers for your products, find products for your customers.
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
A rose on time is more valuable than a $1,000 gift that's too late.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
The customer is not always right.
Risk more than others think safe.
A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.
You don't earn loyalty in a day. You earn loyalty day-by-day.
Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
Always do more than is required of you.
Excellent firms don't believe in excellence - only in constant improvement and constant change.
The complaining customer represents a huge opportunity for more business.
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
In the world of Internet Customer Service, it's important to remember your competitor is only one mouse click away.
Do what you do so well that they will want to see it again and bring their friends.
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