The polling of Internet users shows that friends recommendations are the most reliable driver behind purchasing decisions. Right now that market is largely untapped. Facebook and other social networks can allow that to happen.
Big Internet companies on average are capable of generating revenue of $1 million per employee, and that compares to 10 to 20 percent of that which is normally generated by traditional offline businesses of comparable size.
There is a significant momentum behind the social Internet. A wide range of public investors were very enthusiastic about that.
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