A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
Behavior is determined by its consequences.
The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.
The major difference between rats and people is that rats learn from experience.
Give me a child and I'll shape him into anything.
Behavior is shaped and maintained by its consequences
Education is what survives when what has been learned has been forgotten.
The way positive reinforcement is carried out is more important than the amount.
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
That's all teaching is; arranging contingencies which bring changes in behavior.
The consequences of an act affect the probability of its occurring again.
It is not a question of starting. The start has been made. It's a question of what's to be done from now on.
We shouldn't teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
What is love except another name for the use of positive reinforcement? Or vice versa.
Do not intervene between a person and the consequences of their own behavior.
Science is a willingness to accept facts even when they are opposed to wishes.
An important fact about verbal behavior is that speaker and listener may reside within the same skin.
It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
Chaos breeds geniuses. It offers a man something to be a genius about.
Teachers must learn how to teach ... they need only to be taught more effective ways of teaching.
If you're old, don't try to change yourself, change your environment.
I've often said that my rats have taught me much more than I've taught them.
The simplest and most satisfactory view is that thought is simply behavior - verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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