A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
Behavior is determined by its consequences.
The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.
The major difference between rats and people is that rats learn from experience.
Give me a child and I'll shape him into anything.
Behavior is shaped and maintained by its consequences
Education is what survives when what has been learned has been forgotten.
The way positive reinforcement is carried out is more important than the amount.
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
That's all teaching is; arranging contingencies which bring changes in behavior.
The consequences of an act affect the probability of its occurring again.
We shouldn't teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
It is not a question of starting. The start has been made. It's a question of what's to be done from now on.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
What is love except another name for the use of positive reinforcement? Or vice versa.
Do not intervene between a person and the consequences of their own behavior.
Science is a willingness to accept facts even when they are opposed to wishes.
If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.
Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
An important fact about verbal behavior is that speaker and listener may reside within the same skin.
Chaos breeds geniuses. It offers a man something to be a genius about.
The problem of far greater importance remains to be solved. Rather than build a world in which we shall all live well, we must stop building one in which it will be impossible to live at all.
Teachers must learn how to teach ... they need only to be taught more effective ways of teaching.
The real problem is not whether machines think but whether men do.
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